S01 Episode 1: Morghan Fortier - Super Simple Songs - YouTube Artwork

Audience Lab

Welcome to the Audience Lab podcasts where we dive deep into all things related to engaging and developing audiences. Each season is based on an audience related theme. In season one, we are proud to present the 4-part series "Mediaucracy" with Dr. Irene Berkowitz. In our media crazy, borderless world, content isn't king: hit content is king. Dr. Irene Berkowitz interviews local creators about how they build global audiences of billions (or mere millions) and sometimes, the policies and bureaucracies that help or hurt.

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Audience Lab

S01 Episode 1: Morghan Fortier - Super Simple Songs - YouTube

May 29, 2022 • The Creative School at Toronto Metropolitan University • Season 1 • Episode 1

Kids songs…They’re catchy, soothing, great for putting kids to sleep, but what you might not think about is they’re also HIT CONTENT. When global hits are built on YouTube, the creative and business dynamics are fascinating.

We chat with Morghan Fortier, CEO and co-founder of Skyship Entertainment, the company behind Canada’s #1 YouTube channel, Super Simple Songs. We hear about their journey toward 35 billion global views, how they stay #1, and why Morghan decided to advocate for hundreds of thousands of other Canadian creators by appearing in The House of Commons to speak up about the country’s newly proposed media legislation, Bill C-11, The Online Streaming Act, which could unravel the work of digital entrepreneurs like her.

“Mediaucracy with Dr. Irene Berkowitz” is by Audience Lab, a media audience research group at The Creative School at Toronto Metropolitan University (recently renamed).

We tackle challenging questions in audience research, digital communication, and human-computer interaction. We’ve led groundbreaking and international collaborations with CBC, CMF, CMPA, Google, Playback, and more.

If you want to learn more OR you have comments, questions, or guest requests for Mediaucracy, please email our host, Dr. Irene Berkowitz at iberkowi@ryerson.ca.

Access the transcription and relates articles and resources from this episode HERE: https://www.torontomu.ca/audience-lab/podcasts/

Credits:
Executive Producer and Host: Irene Berkowitz
Podcast Producer: Sam McNulty
Podcast distribution and promotions design: Sam McNulty
Series Cover Art and web design: Nancy Ly
Audience Lab Director: Robert Clapperton
The Creative School Marketing: Rana Latif, Ashley Haraburda, Tania Ulrich
Dean of The Creative School: Charles Falzon